Tracking your KPIs
At GeoFlip, we’re obsessed with data! As your marketing partner, we’re committed to making your life easy by taking over the heavy lifting when it comes to helping you determine what’s actually working in your marketing as well as where the improvement opportunities are.
That’s why we track and measure all of our clients’ key performance indicators (KPIs) on a weekly basis. This information is readily available to you as a GeoFlip client and we review it together on a weekly call.
This ensures that you’re always perfectly aware of everything your marketing is doing and that GeoFlip is always in a position to prove our value.
What is the Hustle Ratio?
GeoFlip is a partner, not a provider. Because we’re a data driven marketing agency, every client we have has the ability to influence the improvements we make to our campaign.
We’re using client driven data to optimize these campaigns, we need to make sure the data we’re being given is as good as it can get.
The hustle ratio helps us to identify how engaged our clients are and assists in making improvement recommendations.
What is the Golden Ratio?
GeoFlip is the only real estate marketing solution that tracks revenue back to every individual lead.
That means we have the ability to determine what marketing strategies are actually producing revenue. You aren’t paying for “lead generation”, you’re paying for a ratio.
What’s the highest return we can get you on every dollar invested. As you can see here, Seth has been with us for almost a year and has made $10.16 for every $1.00 invested.
What is the Closing Ratio?
Anyone can drive leads (as you well know). But how many marketing companies have you worked with that help you track whether or not those leads are closing?
Let’s take that a massive step further: How many marketing companies are working to identify the common denominators behind the leads that actually close and then using that data to produce more of those leads?
At GeoFlip, we track every closed deal as well as your overall closing ratio in order to identify conversion trends and properly optimize your campaign.